Case Studies - MTV House

Welcome to the MTV House - a virtual world where MTV's TV channels exist as separate rooms of a home connected by a central lobby area. Each themed room is ‘inhabited’ by a 2.5D version of the new channel characters, who talk to visitors with distinct personalities.

Visitors can customise an avatar, chat to other fans and click on interactive objects such as posters and TV screens to access content. MTV uses our content management tools to refresh content and moderate / monitor activity.